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100ml (3.4oz) Eau de Toilette Spray
In order to ensure an authentic connection to the Ford Mustang, we incorporated signature design cues in regard to shape, colour, texture and motion. The glossy, red saturation of the bottle glass hearkens to the Mustang’s most popular colour, and entices you. The overall silhouette of the bottle emulates the curves and symmetry of the Mustang’s front grill.
As with the grill, the cap features the honeycomb execution which is associated with power and performance, whilst at the same time is the exterior face for the engine, and in the case of the package design, is the facing for the pump and actuator… The engine of the bottle.
Tactile elements, further enhance the package, resulting in a presentation that is modern, sleek, masculine, approachable and recognisably Mustang. Executed in a combination of clear acetate and black paper board, this unique carton presents the bottle as the main focal point.
As a car is presented in the showroom… Creating an emotional connection by attracting the consumer and allowing the appreciation of it’s design.
- Top – Grapefruit, tarragon, Lemon Zest
- Mid – Mint, galbanum, Lavender
- Dry – Sandalwood, Patchouli, Musks.
No returns and/or exchanges will be accepted once bottle & packaging has been opened.